Olive Rose Greetings - Marketing Proposal

Olive Rose Greetings

Marketing Proposal

First Round Digital • March 2026

Executive Summary

Current Situation

Olive Rose Greetings is a new handmade greeting card brand looking to build brand awareness and drive online sales. The market is competitive, with established players on Etsy, Instagram, and dedicated card sites like Papier and Minted commanding significant visibility through visual content and seasonal campaigns.

What Competitors Are Doing

  • Selling on marketplaces like Etsy to gain early traction
  • Running image-heavy social campaigns on Instagram and Pinterest
  • Offering product bundles, personalization, and seasonal collections

Executive Summary (continued)

What Olive Rose Should Do

  • Build Brand Awareness First — Use Instagram and Pinterest for visual discovery, paired with Google Ads
  • Test and Learn — Start with $750+/month ad budget to identify best performers
  • Scale What Works — Increase investment in high-performing products and channels

    • This approach provides a controlled, data-driven path to growth, building visibility and generating early sales while collecting performance data to scale over time.

Your Goal

Get more brand awareness and start selling handmade greeting cards and other gifts online.

Build visibility, test what works, and scale over time.

What You Need

  • A clear brand story and memorable visual style, reflective of the website in other channels
  • Leverage the website to drive online sales
  • Steady traffic from social media and paid ads to enable conversion
  • Focus on what makes you special: handmade and personal, high-quality

What Competitors Are Doing

  • Selling on Etsy for early visibility
  • Running image-heavy Instagram and Pinterest content
  • Offering bundles, personalization, seasonal themes
  • Competing on design and giftability, not just price

How to Get Seen

  • Instagram and Pinterest for visual discovery
  • Google Ads for people searching for greeting cards and similar gifts
  • Retargeting ads to bring visitors back
  • Seasonal campaigns for birthdays, holidays, weddings

Simple Growth Plan

Phase 1: Awareness

Show beautiful product and build recognition

Phase 2: Testing

Test products, styles, audiences

Phase 3: Scale

Invest in best performers

Recommended Budget

Start with $750-$1500/month in total ad spend to test carefully and collect good data.

This gives room for ads, content, and testing without overspending too soon.

Investment Breakdown

  • Ad spend budget: $750 - $1,500/month
  • Management fee for ad setup, optimization and refinement: included

What's Included

  • Strategy and campaign setup
  • Ongoing optimization and creative testing
  • Performance monitoring and reporting
  • Cross channel ad budget
  • Goal: build awareness and improve sales over time

Why This Works

Start small but consistent, with a clean brand, focused campaigns, and strong visuals.

Get people to notice, trust, and buy — then use that data to scale.

Next Steps

  • Review proposal and budget
  • Finalize brand messaging and creative direction
  • Set up campaigns and tracking
  • Launch and start learning what works